Course Preview
Do you find it difficult to determine what to charge your clients for resume writing and LinkedIn profile development services? Stop guessing about what to charge.
Are you making the income you want to make in your career services business? If not, it’s likely you’re making some of the most common pricing mistakes.
This course is designed for resume writers at all levels of experience. It will help you determine the right pricing strategy for your services — whether you’re a new resume writer struggling to stay in business, or a veteran writer who wants to increase your prices.
Participants will also get insight into up-to-date pricing for resume & LinkedIn services in the careers industry. This course is a must for all self-employed career service professionals.
Take this course and learn:
- How to price your services — including a formula that makes it easy to decide what to charge
- Why pricing must be aligned with your target audience (and why value and pricing must be closely related)
- Which factors make it easy to have confidence in your pricing
- How to avoid making the most common pricing mistakes
Bridget (Weide) Brooks, CPRW, has been writing resumes with Image Building Communications in Omaha, Nebraska, since 1996. She is editor of Resume Writers’ Digest, a trade newsletter for professional resume writers, and the founder of the BeAResumeWriter.com resource site for careers industry professionals. Bridget has a bachelor’s degree in journalism and public relations from the University of Nebraska at Omaha. Bridget was the inaugural recipient of the NRWA’s “Industry Hero” award and is a three-time presenter at NRWA conferences.
Bridget’s survey of resume writers provides insight on pricing, marketing, and business development for resume writers. She has been studying pricing trends in the career services industry since 2001.
Course Curriculum
Stop guessing about your pricing.
Get confidence in what you charge.
This is the course I wish I had access to when I started out almost 25 years ago. It will answer these questions: How do I decide what to charge? How do I accurately price for different types of clients (and should I)? How do I make it easy for clients to decide to work with me (so that pricing is not a barrier)? Stop guessing and get confidence in pricing your services.
In previous pricing surveys, one of the top challenges that many resume writers said was “communicating and making the client understand the value of their project.” One resume writer put it this way: “Getting clients to understand the value: It’s not like buying a car or a house, where you go in with some idea of why it costs what it does.”
When clients can choose from services that charge as little as $99 or ones that command an investment of $5,000 or more, helping them understand what you do and what you can do for them is critical.
Rhonda Douglas-Charles
“Thank you for creating this course. It was everything I did not know I needed. The exercises were transformational and eye-opening.”
Lotte Struwing, CHRL, CCP, CBP, CCS, CRS, CWS
“If you are serious about being the CEO of your business, understanding your worth and being confident with your decision in what to charge for your services, resume or otherwise, you need to take this course. Bridget methodically guides you through every aspect of pricing to set you up for success year after year.”
Kevin Morris, NCRW
”If you’re considering building your own clientele and looking to price your services right, this course is for you. Even if you already know what you want to charge, this course is for you because it delivers a systematic approach to the what, how, who, and why of pricing.”